£3.8m spent on Glasgow gift cards

Glasgow residents spent an estimated £3.8million on gift cards sent to low-income households last month.

Eighty per cent of the 85,000 Scotland Loves Local Glasgow gift cards issued to residents by the City Council have been activated and are ready to use.

A total of £3.8million has already been spent using the nearly 70,000 cards already activated – less than three weeks since they started rolling through letterboxes across the city.

Glasgow City Council has used the cards to distribute a one-time payment of £105 to low-income households, helping some of those hardest hit by the cost of living crisis while supporting businesses in their continued recovery from the coronavirus pandemic. Covid-19.

The gift card can be spent across Glasgow.

Details of its success so far have been revealed, as those who have not yet activated their cards are encouraged to do so so that they too can benefit from the scheme.

Councilor Susan Aitken, Leader of Glasgow City Council, said: ‘It’s great to see that 80% of Scotland Loves Local gift cards for Glasgow have now been activated – this means real support for businesses in the city. and households facing the cost of living crisis.

“I encourage everyone who has received this card to activate it as soon as possible to help with their household expenses, and for local businesses to sign up to enable them to benefit from this successful project.”

People spent an average of £25 each time they used their gift cards, with food and household items being the most frequent purchases.

Scotland Loves Local Glasgow gift cards can only be used within the boundaries of Glasgow City Council and at around 1000 businesses now registered to accept them. They include shops, restaurants, lounges, tourist attractions and public transportation.

The gift card is an extension of the Scotland Loves Local campaign, Scotland’s Towns Partnership’s (STP) campaign for people to help their communities recover from the coronavirus pandemic by supporting local businesses.

Phil Prentice, chief executive of STP, said: “The response to the Scotland Loves Local Glasgow gift card – and the immediate injection it has made into the city’s economy – has been remarkable.

“As the city’s residents and businesses grapple with the cost of living crisis while continuing to recover from the pandemic, the timing of this support has been crucial.

“The success of Glasgow City Council’s work shows the enormous power of the gift card scheme to be a force for good in our communities, delivering benefits to large numbers of people in different ways.”

Michael N. Clark