Carrefour uses the Blackhawk network for gift cards

Branded payment provider Blackhawk Network Tuesday January 11, in partnership with a grocery retailer Carrefour Group to manage its third-party gift card program in France, Belgium, Poland, Italy, Spain, Romania, Argentina and Brazil, which expands distribution around the world.

Carrefour will now offer gift cards from international and local brands, including retail chains and gaming and entertainment platforms.

This expanded collaboration with Blackhawk Network “will enable the Carrefour group to deliver global efficiency and growth from a unified approach,” according to the joint announcement. As part of this partnership, Carrefour will intensify its current cooperation with the biggest brands.

“Having worked with Blackhawk Network for over 11 years, we are delighted to extend our partnership with the leader in gift card distribution,” said Laurent Baert, Global Director, Carrefour Media / CRM & Branded Gift Cards, in the joint announcement.

“The best service from Blackhawk Network will allow us to have a unified physical and digital gift card program in our regions,” he said. “Not only does this allow us to focus on growth, but we will also become a pioneer in innovation and design trends with our partner brands. This collaboration is a step forward in our ambition to constantly meet the needs of our customers with the best services.

Blackhawk Network will provide the branded gift card program for Carrefour as a fully managed service in France, Belgium, Poland, Italy, Spain, Romania, Argentina and Brazil, including chain management procurement, operations and customer service.

“This is a significant expansion of one of our key partnerships for Blackhawk Network, and we are delighted to be working with Carrefour to develop a sensational and forward-looking gift card program,” said Brett narlinger, head of global trade at Blackhawk Network, said.

“There is no doubt that the demand for gift cards is increasing. In fact, our latest research revealed that one in four shoppers have purchased a physical or digital gift card for themselves in the past year, ”he said. “With our fully managed service, the goal is to generate global revenues, provide the best solutions and improve the retail experience for Carrefour customers in all of its markets. “

Related: Blackhawk Network Gift Card Sets Create Flexible Holiday Giveaways

In November, Blackhawk Network rolled out multi-brand packages on CashStar that offer customers “experimental” packages that include two add-on cards or additional gift cards.

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