City of Edinburgh boosts local economy using gift cards

BROOMALL, Pa., February 8, 2022 /PRNewswire/ — Factor4, LLC, a leading provider of gift cards and loyalty solutions, is receiving praise for its community gift card program from the City of Edinburgh, Texas. The program allowed Edinburghsixth fastest growing city Texas, the way to distribute federal funds directly to local families financially impacted by the pandemic. The city launched SPARC (Stimulus Program Aimed at Recovery from COVID) in July 2020 and has since distributed over 10,000 SPARC gift cards to eligible residents living in the city of Edinburgh. More than 200 companies have participated in the program and more than $1,000,000 was reinvested in the Edinburgh business community through the gift card program.

Dan BattistaCEO of Factor4, said, “We are proud that our gift card program has helped businesses and residents of Edinburgh. The programs have enabled businesses to generate additional revenue and attract new customers. They also gave residents a boost to spend money. We enjoyed working with the City of Edinburgh on this initiative. Communities can use plastic gift cards, e-gift cards, or both; and our programs offer an omnichannel solution.”

Community gift card programs ensure that grant funds offered by a city or county are spent directly within the local community. They help control the use of funds while supporting local economies, residents and businesses. Community gift card programs are more important than ever to boost local economies. The American Independent Business Alliance (AMIBA) and the Institute for Local Self Reliance reported that independent businesses located in areas with Local First campaigns outperformed those in cities without such campaigns.

“The experience with Factor4 has been great,” said Brian Kelseydeputy general manager of Edinburgh. “Factor4 staff were very responsive via email and phone, and were always ready to help city staff, Edinburgh businesses and residents. »

To learn more about Factor4’s community gift card programs, contact: 484-471-3963 or [email protected]. To see the impact on the City of Edinburghwatch the SPARC summary video.

About Factor4
Factor4, LLC was formed by four payment service experts to provide the best gift card and loyalty solution. The strength of the founders comes from their combined industry expertise and vast network. Factor4’s strength lies in its proprietary platform, technology, integrations, and top-notch team. The RewardOS API offers simple, feature-rich integration with a wide range of point-of-sale devices. Factor4 has the most integrations of any gift and loyalty provider. Factor4 serves over 15,000 customers and continues to grow. For more information, visit www.factor4gift.com.

For media inquiries, contact Aimee DuCasseDirector of Marketing, Factor4 at 610-662-7926 or [email protected].

SOURCE factor4

Michael N. Clark