Eid Mubarak! The Bay Launches Dedicated Gift Guide, Eid-Themed Gift Cards and Influencer Partnerships to Liven Up May Festivities

The retailer showcases over 100 quality products across beauty, fashion and home in one curated guide – all available on LaBay.com today.

TORONTO, April 19, 2022–(BUSINESS WIRE)–With Eid al-Fitr fast approaching, The Bay is delighted to unveil a gift guide to help take the guesswork out of preparing for that special occasion. Curated in collaboration with three Canadian influencers: Hawa Baledio (@hawabaledio), Anam Lone (@myinspiredhome) and Saira Arshad (@shazaira), the guide offers gift givers (and receivers!), entertainers and celebrants inspired by beauty, fashion and home. New to this year’s guide are gold foil embossed gift cards, the latest addition to The Bay’s more sustainable gift card series, in addition to the e-cards available at TheBay.com.

This press release is multimedia. See the full version here: https://www.businesswire.com/news/home/20220419005430/en/

Eid Gift Guide contributors from left to right: Hawa Baledio, Anam Lone and Saira Arshad (Photo: Business Wire)

Eid al-Fitr means ‘Festival of Breaking the Fast’, marking it as a celebration of the end of Ramadan, the 9th month of the Islamic calendar, also known as the month of fasting, prayer, reflection and reflection. community for Muslims around the world. world. It is a joyful occasion shared with family and friends, Muslims and non-Muslims alike, and a time to count blessings while giving charity to those in need.

“I am thrilled to celebrate Eid al-Fitr with The Bay again this year and to share these carefully selected gift options,” said Saira Arshad. “Canada is such a multicultural nation and each item in this gift guide has been chosen from The Bay to celebrate the spiritual growth and blessings received throughout the holy month of Ramadan.”

“After moving to Canada, I missed the Eid vibe a lot. It became clear that keeping the little traditions alive and maintaining the special feelings of the holiday are more important than ever,” shares Ana Lone. “Now when I see retailers like The Bay recognizing Eid and helping Canadian Muslims celebrate the day, it really makes me happy!”

“Many of our customers, associates and communities are celebrating Eid al-Fitr, and The Bay wants to support and celebrate these occasions that bring us all together,” says Laura Janney, Chief Merchant at The Bay. “This quality guide offers a seamless shopping experience that will inspire discovery and delight for all who share the traditions of Eid so that Canadians can spend more time focusing on what matters most: love, joy and celebration.”

“Eid al-Fitr celebrates the end of the holy month of Ramadan, but in my culture, in Senegal, it also characterizes the emphasis on forgiveness and reconciliation,” recalls Hawa Baledio, “My most precious memories of child’s Eid are to see my father rounded up my brothers and cousins ​​to go and deliver the food he so intentionally selected, to the less fortunate. I hope other businesses will follow in the trajectory of The Bay to raise awareness and share this festival with the 1.8 billion Muslims around the world.

The curated range of Eid gifts is available now at TheBay.com. For even more Eid inspiration, head to Instagram and follow Hawa, Saira and Anam as they highlight some of their favorite Eid traditions, looks and decorating tips, all using The Bay products.

ABOUT THE BAY

With a digital-first, purpose-driven lens, The Bay helps Canadians live their best lifestyle. The Bay operates thebay.com featuring Marketplace, one of Canada’s largest premium lifestyle digital platforms, with seamless connection to a network of 85 Hudson’s Bay stores. The Bay has earned a reputation for quality and style through an unparalleled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social media channels: instagram, Facebook, Twitter, ICT Tac.

The Bay and Hudson’s Bay operate under the HBC portfolio of brands. Founded in 1670, HBC is North America’s oldest company. Signature strips are a trademark of HBC.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220419005430/en/

contacts

FOR MORE INFORMATION:

Tiffany Bourre
DVP, Communications, PR & Heritage
[email protected]

Lauren Polyak
Director, Public Relations
[email protected]

Chloe Facey
Specialist, Public Relations
[email protected]

Michael N. Clark