Hennessy marks Father’s Day 2021 with the XO Cognac gift box – The Luxury Editor

With Father’s Day fast approaching on June 20, we’ve been considering ways to celebrate and spoil the important men in our lives. And while a bottle of your favorite drink is always a great option, a gift box is an even more delicious gift.

Limited edition

Hennessy marked the occasion by releasing a bespoke, limited edition gift set, in collaboration with a group of specialist retailers (Master of Malt, The Bottle Club and Majestic). It contains a bottle of the extraordinary XO spirit, as well as two exquisite and timeless tumblers to treasure for decades to come. The glassware sports a contemporary style, with a solid base, created exclusively by resident designer of Baccarat, Thomas Bastide.

An extra-old blend

A blend of eaux-de-vie gives the drink its deep amber hue and elegant layered aroma. First created by Maurice Hennessy and Cellar Master Emile Fillioux in 1870, ‘extra vieux’ cognac was originally a private affair. Imagined for the benefit of Hennessy’s family and friends, it then gained international fame and gave birth to a whole range of high-end blends. XO was adopted by the US market the same year as its inception. But after making the trip to Shanghai and Hong Kong, it also became a favorite drink across Asia in the late 1800s, before spreading its name around the world.

A cognac for every occasion

Part of the beauty of this blend is its wide range of abilities and enduring appeal. Renaud Fillioux de Gironde, 8th generation Master Assembler from Maison Hennessy said: “Hennessy XO is the cognac for all occasions. Its timelessness – the fact that its inspiration never changes and never bends to the whims of trends – means that it exists in a realm beyond fashion. Over time, we’ve noticed that people enjoy a wider range of tasting moments than ever before. Its versatility is what, in my opinion, makes Hennessy XO so contemporary and relevant today. It’s the perfect gift for any fine spirits lover.

Serve Hennessy XO over ice, or on its own, in the accompanying glasses (the shape of which is designed to bring out the subtle aromas of the cognac). The Father’s Day Gift Box is available from early June for a limited time only at Master of Malt, The Bottle Club and Majestic stores, RRP: £ 154.


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Michael N. Clark