Local businesses hope to be boosted by Glasgow Loves Local gift cards

Glasgow businesses are hoping £105 Glasgow Loves Local gift cards will help boost trade.

Scotland Loves Local Glasgow gift cards will remind people of the long-term importance of thinking local business first and supporting businesses in the city, supporters say.

Glasgow businesses are hoping the multi-million pound support for families struggling with the cost of living will spark a renewed pride in buying local.

The Fortune Works social enterprise in Drumchapel is another that accepts the card.

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Glasgow City Council is sending Scotland Loves Local Glasgow gift cards worth £105 each to 85,000 low-income households, unlocking a vital economic injection.

Eligible households have already received a letter containing their own activation code. This should be kept safe until they receive the gift cards themselves this month (August).

Cards can only be spent at businesses in Glasgow that are registered to accept them, locking that money into the city.

But far from being a one-time boost for businesses in the city, traders hope the council’s relaunch will encourage wider use of gift cards – while also reminding people of the huge importance of buying local.

Neil Cunningham, of John W McGraddie Butchers in Shawlands, said: ‘The gift card is a great thing to support local shopping and supporting local businesses. Hopefully the people of Glasgow will use it long term.

“Local support is the only way for businesses like ours to survive. Like other independent local businesses, we have great quality and try to keep things as affordable as possible for people.

The Fortune Works social enterprise in Drumchapel is another that accepts the card. It works with people aged 18 to over 80 to reduce the stigma of disability, empowering them to make a valuable and useful economic contribution to the community. This includes operating a garden center where the card is accepted.

Nichola English, Head of Development, said: “What we love about the Scotland Loves Local Glasgow gift card is that it brings the community together, which is exactly what we’re trying to do. Knowing that people can come to our store and spend their gift card is a huge morale boost for our service users. It is great for them to know that they are helping our region to prosper.

“The products we sell are fantastic, but more than that, customers always receive a warm welcome and the chance to feel part of something special. It’s not just a product, it’s an investment in the community. It’s the same with the gift card, each card purchased is an investment in the place where we live.

“I hope being part of the Scotland Loves Local Glasgow Gift Card will open us up to potential new customers who can come and visit our store.”

While Glasgow City Council uses gift cards to provide direct financial support to low-income families – who then spend with local businesses to help them recover from the coronavirus pandemic – they are also available to everyone. world.

They are a continuation of the wider Scotland Loves Local campaign, which encourages people to think, choose and spend locally. It is run by Scotland’s Towns Partnership (STP).

STP chief executive Phil Prentice said: “For businesses in Glasgow, the millions of pounds the City Council’s disbursement program will release will make a significant difference, while providing vital support to deal with the coronavirus crisis. Cost of life.

“But more than just a one-time injection, they – like us – hope it will encourage people to make the long-term decision to shop and spend locally, including using the Scotland Loves Local Glasgow gift card to do so. .

“This will help protect jobs and make the city’s communities better and more vibrant places to live.”

Funding for the council’s disbursement project came via a £9.45million Covid Economic Recovery Funding scheme granted to the council by the Scottish Government.

Scotland Loves Local Glasgow gift cards are sent to households that were in receipt of a council tax reduction on 1 June 2022. There is no application process.

Find out more about the Scotland Loves Local Glasgow Gift Card at www.glasgow.gov.uk/loveslocal. Businesses can also find details on how to register here.

Michael N. Clark