Mastercard Holiday Shopping Survey Shows Consumers Prefer Online Shopping and Gift Cards That Give Back This Season

46% plan to increase online shopping compared to last year

69% of holiday shoppers think it’s important to give gifts that support a good cause

BUY, NY, December 16, 2021–(BUSINESS WIRE)–As consumers return to in-store shopping habits, according to a recent Mastercard survey, 56% of shoppers continue to prioritize shopping online this holiday season, citing lineups (72% ), finding parking (65%), and out-of-stock items (47%) as the top reasons. Survey data also shows that when selecting gifts this holiday season, nearly half of shoppers say they are more likely to give gift cards this year (48%) and two-thirds say they focus on charitable and cause-related giving (69%). Additional Mastercard survey information includes:

Decorate halls with gift cards and brighten up your holiday

  • Two-thirds (63%) of shoppers say they are more likely to buy their loved ones a gift card/prepaid card rather than a physical or experiential gift this year and 41% say gift cards are the first item on their own wish list.

  • Gift cards are the most popular gift for parents/grandparents (21%), siblings, other family members and best friends (all at 23%), colleagues (16%) and customers (12%).

Offer gifts that restore joy and meaning to the holidays

  • Twenty percent of shoppers would like a gift that gives back to a good cause more this year than in the past. Millennials are more likely to prioritize giving, with 27% saying gifts that go to a good cause are higher on their wish list, a significantly higher share than millennials. X (15%) and baby boomers (18%).

  • The top charitable causes that shoppers are most interested in supporting are wildlife conservation (37%) and environmental protection, including parks and nature centers, health, including support for and family, and food banks and social services (all 30%).

“Gift cards are a clear winner this season. People’s propensity to engage digitally and support causes they are passionate about is changed for good,” noted Cheryl Guerin, executive vice president of marketing and communications for North America at Mastercard. “Online shopping not only provides consumers with convenience, but also an immediate way to make sense this season.”

Introducing Priceless Mastercard Gift Cards and an invaluable experience that gives back
With consumers’ growing focus on supporting environmental conservation, Mastercard continues to leverage the full breadth of its business, technology and network of partners and cardholders to create products and services that inspire action towards a more sustainable future. Building on that commitment, Mastercard is offering a series of passionate gift cards and launching a Priceless Experience auction that offers a differentiated and meaningful gifting experience this holiday season that gives back. This includes:

Priceless Planet Mastercard Passion gift card: Every time consumers purchase the new Priceless Planet Mastercard Passion gift card, $2.00 will be donated to Conservation International, a non-profit environmental organization, to plant a tree in support of Priceless Planet Coalition, an initiative to unite merchants, banks, cities and consumers in restoring 100 million trees. The Coalition works closely with its forest restoration partners, Conservation International and World Resources Institute, to not only plant trees, but to regrow forests in the places that need them most, creating a positive impact on climate, local communities and biodiversity. To learn more about this gift card, visit:

Wildlife Impact Gift Card: Each Mastercard Wildlife Impact gift card features a critically endangered animal, along with an expiration date that highlights how short the time is to protect these animals from extinction. For every map purchased, $1.00 will be donated to Conservation International, a non-profit environmental organization, to help protect and restore wildlife habitats that support critically endangered species, including equal priority areas to 40 million hectares of landscape and 4.5 million square kilometers of seascape worldwide. by 2030. To learn more about this gift card, visit:

Hawaii Priceless Experience Sales: In addition to Priceless Mastercard gift cards, Mastercard is also announcing a once-in-a-lifetime Priceless Experience auction for cardholders. The winner will receive a wildlife tour led by an expert on Hawaii’s scenic island, Lana’i. The winning amount will be donated to Conservation International to protect wildlife habitats1. To learn more about this Priceless Experience auction, go here:

In addition to supporting these initiatives through the purchase of a passion card this holiday season, Mastercard invites consumers to contribute directly to Conservation International through the Make a donation Platform.

Survey methodology
The survey was conducted with 4,000 respondents from representative populations of the United States and Canada. All respondents were 18 or older, used a credit card, and were likely to make purchases during the 2021 holiday season. The searches were conducted between November 23 and December 1.

The Priceless Planet Mastercard Passion Gift Card and Mastercard Wildlife Impact Gift Card are issued by Sunrise Banks NA, Member FDIC, pursuant to a license from Mastercard International Incorporated. These cards can be used anywhere Debit Mastercard is accepted. Mastercard and the circle design are registered trademarks of Mastercard International Incorporated. Use of this card constitutes acceptance of the terms and conditions set out in the cardholder agreement.

About Mastercard
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside our company. With connections in more than 210 countries and territories, we are building a sustainable world that unlocks invaluable opportunity for all.

1 The auction is open exclusively to Mastercard cardholders and ends December 23, 2021 at 10:00 a.m. PST.

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