Recharge.com launches a marketplace for gift cards

European brand payment company Recharge.com today announced the launch of a single global marketplace for people to buy branded gift cards and mobile recharge cards with the goal of becoming the world’s leading player in digital payments and branded payments.

The fast-growing fintech company, which specializes in distributing digital gift cards and prepaid cards for local and global brands including Netflix, Spotify and Xbox, hailed the new card as a milestone for the company, which is about to change. from a branded payment company to a global prepaid payments platform for leading financial services products.

Hosting 75 brands, including AT&T, Apple, Google and Sony Playstation, the platform will be available in 180 different countries, with consumers able to shop in 17 different languages. Unlike competitors focused on a particular retail category, the platform launches as a true one-stop-shop hosting credits, games, entertainment, shopping, prepaid money, and more.

With this move, the company emerges as a specialty business enabling consumers to have the ability to purchase branded gift cards and payment cards in an impressive array of categories. To date, the growing fintech has become one of the world’s leading distributors of prepaid cards, with an annual turnover of more than 500 million euros.

The company is also reinventing the concept of the prepaid card to give consumers control over their budget and online security, promoting the idea of ​​Pay Now Buy Later (PNBL), which enables upfront prepaid payments so consumers can purchase a product or asset in the future. . PNBL increases the control people have over their financial management and gives much more financial visibility by showing exactly how much they earn and spend each month.

By using prepaid cards for their subscriptions and day-to-day needs, customers also get extra protection over their financial information, as cybersecurity and identity theft continue to rise around the world.

Commenting on the launch, Günther Vogelpoel, CEO of Recharge.com, said“This is an exciting new step for the business as we become the global one-stop-shop for branded payments. We pride ourselves on providing the widest possible choice to a wide range of consumers around the world while helping people protect their data online. We’re also excited to lead the way in helping people manage their household budgets and expenses during these uncertain times. »

Recharge.com originally entered the scene as a mobile recharge card company before becoming a one-stop-shop for various branded payment categories including call credit, data plans, shopping, entertainment, games and prepaid money.

They have distinguished themselves from other competitors by emphasizing global and local product development that people can choose from and customer service in English and the language of the countries in which they do business.

Michael N. Clark