Scottish broadband firm supports Scotland Loves Local Gift Cards as incentives

A SCOTS broadband company has backed the Scotland Loves Local Gift Card initiative as it seeks to inject thousands of dollars into the Scottish economy.

BrawBand – a Scottish internet service provider – uses gift cards as rewards for those who refer friends to their services.

It’s part of a move he hopes will drive thousands of pounds to the regions where the company operates.

BrawBand’s mascot – the Scottish astronaut – highlighted the promotion while visiting the Coffee Chihuahua in Edinburgh, one of the businesses where people can spend the Edinburgh Gift Card.

BrawBand’s mascot, the Scots Spaceman, visited the Chihuahua Cafe in Edinburgh to highlight the promotion.

BrawBand currently operates in Edinburgh, Glasgow, Inverness and throughout Renfrewshire.

David Munro is chief product officer at BrawBand and said Amazon’s switch was easy to make: “BrawBand is a celebration of all things Scottish.

“Our customer service team is also in Scotland, made up of Scots who give honest and friendly advice.

“We had used £50 Amazon vouchers to thank customers for referring a friend.

“Gift cards or vouchers are popular with customers, but it doesn’t make sense for us as a localized ISP to use Amazon vouchers as a customer incentive.

“We wanted to do something more local, where the benefits would be felt by local businesses and we were delighted to hear about Scotland Loves Local Gift Cards for regions across Scotland.”

Each BrawBand customer referring a friend, and the person referred, will receive a coupon code to redeem, along with the gift card that will be sent to their home address.

“It’s common for organizations to use Amazon gift certificates for their campaigns because they want choice for their customers,” David added.

“However, we now have a viable local alternative for Scotland.

“The choice available with local Scotland Loves gift cards is vast; several national and local businesses in retail, hospitality, recreation, attractions and services.

“We would much rather support the Scottish economy with our customer incentives, and choosing where to spend Scotland Loves local gift cards makes it a win-win for us and our customers.

“As a proud Scottish company, the Scotland Loves Local Gift Card aligns with our values ​​and we are happy to support the initiative.”

Owner of Chihuahua Café in Edinburgh, Tanya Salitura, said: “The Chihuahua Café has been open for 4.5 years now and is an interactive animal experience.

“We are part of the Edinburgh Gift Card because supporting locals is so important. It’s been tough for small businesses in recent years, and many businesses have closed completely.

“Even now the overhead is so much higher and the people who choose to support this little cafe or shop on a daily basis are what will keep this business open.

“We love getting involved with other small businesses and the more businesses start to focus on helping each other, the easier the customer journey becomes and they also feel like they’re really part of the community.

“BrawBand is taking the step that shifting its rewards to local Scotland Loves gift cards versus big business gift cards can begin to cement these changes that we all need.”

The Scottish Government has backed the introduction of Scotland Loves Local Regional Gift Cards as part of a landmark initiative to give every region of Scotland the opportunity to introduce their own Local Gift Card.

The initiative is led by Scotland’s Town Partnership (STP) and Perth-based fintech Miconex.

Phil Prentice, Managing Director of STP, said: “For Scottish organizations like BrawBand to pass gift cards online or to a single retailer, we need to offer them a viable alternative, and that is exactly what the card represents. -Local Scotland Loves gift.

“It’s a local option where the advantage stays here, it’s Scotland, and offers great choice and ease of use for the customer and the organisation.

“We hope to see many more Scottish organizations make the switch to local Scotland Loves gift cards.”

Colin Munro is the Managing Director of Miconex and commented: “There are over 350,000 private sector companies operating in Scotland, and the majority use rewards or incentives for their staff and customers.

“The value of gift cards offered by organizations as an incentive or reward is valued at £2.3 billion in the UK, and 20.7% of people have received a gift card as a reward. incentive of a company.

“Organizations that choose Scotland Loves Local gift cards for their staff and customers will have a significant impact on the Scottish economy.”

Michael N. Clark